Digital Marketing Strategist.
About this position
The Digital Marketing Strategist serves as the bridge between execution and leadership within the strategy team. You’ll collaborate closely with Digital Strategy Managers, Project Managers and Specialists to develop, implement and optimize digital marketing strategies. This role requires a blend of analytical thinking, a strategic mind, creativity and hands-on execution to help clients achieve measurable business results such as lead generation and e-commerce revenue.
Strategists are client-facing partners who ensure that all tactics, from SEO and content to paid advertising and marketing automation, are aligned with client goals, brand voice and overall business objectives.
Responsibilities
Accountabilities
- Support the development and implementation of comprehensive digital marketing strategies
- Collaborate with creative, development and execution teams to ensure alignment between strategy and deliverables
- Act as a client-facing resource, helping translate client objectives into actionable marketing plans
- Monitor performance data, generate insights and make recommendations for continuous optimization
- Contribute to new business pitches and proposals when strategic insights are needed
Skills & Requirements
- Solid understanding of core digital tactics: SEO, paid media, automation, content marketing, analytics and social media
- Comfortable translating high-level strategy into actionable plans and tasks
- Strong client communication and presentation skills
- Proficient in Google Analytics, Google Ads, HubSpot and CMS platforms
- Analytical thinker with a creative problem-solving approach
- Collaborative, adaptable and comfortable working cross-functionally
- Proactive learner who stays ahead of industry trends
Experience
- 5 years of hands-on experience planning, launching and optimizing digital advertising campaigns across Google Ads, LinkedIn Ads, programmatic display and paid social platforms
- 5 years of experience in digital marketing, ideally within an agency environment
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Vision insurance
Job Type
- Full-time
- Monday – Friday
- Work location: In person
To Apply:
About TKG
The Karcher Group (TKG), founded in 1997, offers award winning web services, including digital marketing, web design and e-commerce solutions, custom content management systems & website hosting. Our goal is to create an outstanding user experience, resulting in increased web traffic, leads and sales.
