If Your Brand Isn’t Telling a Story, Who’s Listening?
Let’s make sure people actually remember you
A brand is more than your company name and logo. Don’t get us wrong, those are essential elements, but a brand goes beyond the visuals to tell a story. It should move people and inspire them. A brand becomes part of a consumer’s identity and an expression of their wants and needs. So … no pressure, but what does your brand stand for?
Watch the VideoHow We Build a Brand Story
Branding is both an art and a science. It’s the perfect balance of messaging, visuals and strategy – all working to define your place in the market. A strong brand isn’t just seen; it’s remembered. And it takes creativity backed by research to get there.
Discovery Uncovering Your Brand’s Story
First, we dig deep to understand your business. We’ll ask you to complete a discovery document to tell us about your brand and your goals, then we’ll meet for a client kickoff to work through each other’s lingering questions. In that conversation, we’ll ask for current and past customer contacts to interview for more perspective on how your brand is perceived.
What is Lorem Ipsum?
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Research Understanding Your Market
To help your brand stand out, we need to know what you’re up against. We’ll analyze your industry, competitors and audience behaviors – blending qualitative and quantitative insights to shape a brand that truly differentiates you.
Creative Development Bringing Your Brand to Life
Once we complete our research, we’ll craft the building blocks of your brand, including audience personas, key messaging, VTL (voice, tone and language) guidelines, core values, a positioning statement and a tagline – everything to tell a succinct and consistent story and build brand advocates. Then, we’ll work on crafting a visual brand to bring your story to life.
Strategy Making an Impact
Now that we have the brand foundation in place, the next step is building a marketing strategy to tell that story to the world. Your go-to-market plan may include a new website, digital advertising, social media, email marketing, content and SEO – all depending on your industry and your needs. We’ll help you figure out where to start for the biggest impact.
Start Your Brand Story
Don’t Worry,
We’ve Done This Before
Check out some of our past brand projects to see how we’ve brought client stories to life (Gregory Industries and Rice’s are a few of our favorites).
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TKG’s branding capabilities
Persona development
Our process will help you identify your audience personas, how they do their research and the best ways to reach them with digital marketing.
Key messaging
Tell the world about what your business stands for. Key messages describe what you do, how you do it and why it matters.
Brand positioning
It’s important to craft a unique brand position to help your company stand out in your competitive landscape.
Visual identity
Whether you’re starting from scratch or looking for a refresh, we’ll create a brand guide to align your fonts, colors, icons and more.
Creative marketing assets
Rebranding is the perfect time to revisit your corporate identity package, including letterhead, business cards and other marketing materials.
Strategic planning
Thoughtful planning and a research-backed digital strategy can guide your brand rollout and eliminate (costly) guesswork.
Schedule a conversation with our team so we can learn about your brand today and your goals for the future.
How Can We Reach You?
