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Goals

As a leader in book printing services, 48 Hour Books wanted to find more authors to share how their services could provide the best quality and value. TKG devised an aggressive first quarter plan to meet their goals through a strong digital marketing strategy.

Increase revenue

48 Hour Books wanted to leverage their digital presence to significantly increase their Q1 revenue.

Boost organic traffic

Increasing organic traffic would make it easier for potential customers to find their high-quality services.

Strategy

Update content

They needed fresh, optimized content to improve search engine performance and improve engagement. TKG updated website content with fresh blogs, helped create TikToks and YouTube Shorts and developed compelling copy and visuals for email campaigns.

Manage digital advertising

We designed and executed search and display campaigns to capture high-intent traffic, including customer testimonials to maintain relevance and build trust among their audience. Light web development was also needed to fix issues affecting site performance, user experience and search rankings.

Results

42% increase in total revenue

27% increase in organic search revenue

31% increase in paid search revenue

From meticulous planning through execution, our aggressive quarterly strategy paid off big time with a 42% increase in total revenue, 27% increase in organic search revenue and a 31% increase in paid search revenue. Organic users increased by 8% and organic sessions increased by 7%.