TKG’s Strategy Increases Leads & Traffic for Grass Master
Northeast Ohio lawn care provider leveraged TKG to increase leads and organic traffic
Based in Northeast Ohio, Grass Master is a trusted lawn care provider, helping homeowners maintain beautiful, healthy lawns with their expert services. From fertilization to pest control, they offer comprehensive solutions to take the work out of having beautiful grass all year long. In addition to our marketing services of SEO & Content, Social Media, Digital Advertising and Email Marketing, we recently refreshed their website.
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Goals
Attract potential clients
Grass Master sought to attract new clients by enhancing their online presence and positioning themselves as a trusted provider in the lawn care industry.
Grow online presence
They aimed to strengthen their brand awareness and maintain a consistent online presence to stay visible and top-of-mind with potential clients.
Strategy
Update content and engage users
We focused on optimizing Grass Master’s website content, creating a clear and engaging narrative around their services. The messaging established trust by emphasizing their deep understanding of lawn care needs in Northeast Ohio.
Lead generation
To drive engagement, we implemented a robust marketing plan, leveraging form fills and phone call CTAs to capture potential leads. By creating an easy-to-navigate website with strong messaging, visitors were more inclined to take action.
Results
47.5% increase in total leads
213% increase in organic traffic
156% increase in website traffic
Our strategic approach significantly moved the needle for Grass Master with a 47.5% increase in leads from both form fills and phone calls and 213% increase in organic traffic driven by optimized content. This led to a 156% increase in overall website traffic.
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