TKG Boosts Rss Maclin’s Lead Generation by 35.7%
Ohio-based can-seamer support utilized TKG to increase leads and become an industry thought leader
RSS MACLIN partnered with TKG when they wanted to increase their leads and position the organization as an industry thought leader. Located in Barberton, Ohio, RSS MACLIN is a global company that supports the can and bottle packaging industry. They provide maintenance, service, audits, products and training for can-seamers. Through the support of RSS MACLIN, food and beverage packaging production lines can run more efficiently with less downtime.
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Goals
As a leader in the can-seamer industry, RSS MACLIN wanted to reach producers in the can and bottle industry to bring awareness to their services. TKG created a robust fourth quarter plan to meet RSS MACLIN’s goals with digital marketing.
Increase leads
RSS MACLIN wanted to increase qualified leads to draw attention to their high-quality services.
Become thought leader
Creating a strong online presence would elevate RSS MACLIN as an industry thought leader.
Strategy
Manage digital advertising
TKG developed and implemented a digital advertising strategy to increase organic leads. This included a paid advertising campaign and website development.
Content creation
TKG updated RSS MACLIN’s site with high-quality content, including blog posts, new pages and educational videos.
Results
61% increase in lead quality
35.7% increase in leads
53.3% increase in organic traffic
Purposeful planning and implementation resulted in a 61% increase in lead quality, 35.7% growth in lead generation and a 53.3% boost in organic traffic.
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