Digital Marketing That Connects Strategy to Growth

Sync Up. Let’s get to know each other

The Sync Up meeting is your opportunity to get access to our creative, strategy and development team leaders. Our goal in these meetings is to hear your goals and challenges. Then, we’ll have an open discussion sharing ideas and insights with you. It will give you a window into the experience and talent we bring to the table (and give you a chance to see if we are a personality fit). Those things are key to building a good partnership. All we ask is that you come ready to have an open and honest conversation and you keep an open mind.

Strategize. Get started with a digital strategy or brand story

If the Sync Up goes well and you choose to take the next step, we’ll move into discovery and strategy. In this phase, we will either build your digital strategy or a full brand story plus digital strategy. Here are some of the deliverables you can expect. You can also watch this video to get an idea of what’s involved.

Brand Story

• Key messaging
• Brand positioning strategy
• Persona development
• Logo concept
• Art direction
• Core collateral design
• Competitor brand comparison
• Key marketing campaign creative
• Brand guide documentation

Digital Strategy

• Benchmark performance data
• Competitor analysis
• Analytics review
• Keyword research and SEO strategy
• Website architecture plan
• Content & SEO strategy
• Digital advertising strategy
• Social media strategy
• Email marketing & automation strategy
• Platform solutions strategy
• Video & photo strategy

Launch. Start generating marketing qualified leads

In this phase, we will execute against the brand and digital strategy and your goals. That may include a redesigned or updated website, implementation of digital ad campaigns, social media support and initial search engine optimization efforts.

Common digital marketing tactics included in the launch phase:

• New website
• Foundational search engine optimization
• Ranking retention plan
• Digital advertising campaign

Review. Live in the flywheel, one quarter at a time

Digital marketing is not a “set it and forget it” sort of thing. That’s why our process includes Quarterly Strategy Reviews where we will:

• Evaluate current performance vs. benchmark indicators and ROI data
• Review deliverables and activities from the previous quarter
• Discuss the state of your business including new goals, objectives and market shifts
• Provide strategic direction and plans for moving forward

Real Results Matter

Lots of digital agencies will promise “results.” In our view, meaningful results are things like sales qualified leads and revenue generated in the case of e-commerce. Yes, we measure things like ROAS, CTR, organic traffic, bounce rates, etc. But if we aren’t generating real revenue opportunities for your business, other metrics don’t matter.